Our Executive Team
Ryan Pineda, CEO
Flips 100+ Properties a Year
Author of Flip Your Future
As I built my real estate business, I never had time to manage the books. I was more focused on finding deals and getting projects finished. I was successful doing it that way for a long time, but I knew I needed to know my true numbers in order to scale my business.
For years I went through multiple CPA’s. I wanted someone that understood my needs as a real estate investor. They needed to give me my KPI’s, understand my entity structure, get me every write off possible, and most importantly be responsive! It wasn’t until I met Matt, that I found someone that could do all those things.
Together we solved the issues I had been working so hard to resolve. I finally know my true numbers and have been able to make more profitable decisions. I know many real estate investors face the same issues I once had. The good news is, the search is over. TrueBooks is here to help.
Matt Bontrager, CPA
Money and real estate have always been a passion of mine. I started my career in the banking industry. After graduating college I worked for one of the largest accounting firms in the world and later became a CPA. During this time I was able to buy my first home when I was 23 years old.
After working with Ryan and other real estate investors, I’ve learned that even the best investors need a lot of help on the accounting side. They are so busy taking action and making deals happen, that they fail to maintain proper books. This ends up costing them so much in the long run. Not only do their tax preparation costs increase, but more importantly they’re not able to make the best decisions throughout the year because they don't know their current financials.
I’m excited to help investors across the country understand their numbers, make better decisions for their business, and save as much money as possible come tax time.